1. What services does Merit Media provide?

Merit Media is a full-service ad management agency specializing in Google Ads, Meta Ads, programmatic advertising, and more. We focus on driving results through custom strategies tailored to your business goals.

2. Who are your ideal clients?

We work with established businesses that are ready to scale their digital advertising efforts. Our clients typically have a minimum monthly ad budget of $500 and are seeking expert management to maximize their ROI.

3. What is the Advantage Ads package?

The Advantage Ads package is our streamlined solution for businesses looking to get started with professionally managed ad campaigns. For $500/month, we handle campaign monitoring, optimization and reporting to deliver impactful results.

4. How do you measure success in campaigns?

We focus on metrics that align with your business goals, such as conversions, click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). Monthly performance reports keep you informed and help refine our strategies.

5. What platforms do you manage ads on?

We manage ads across Google, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms like StackAdapt, depending on what’s best for your audience and goals.

6. How long does it take to launch a campaign?

Our onboarding process typically takes 4-6 weeks. During this time, we set up accounts, conduct keyword research, analyze competitors, and finalize the strategy before launching your campaign.

7. Do you offer a free consultation?

Yes, we offer a free initial consultation to learn about your business needs and determine how Merit Media can help achieve your goals.

8. Are there any setup fees?

Yes, our setup fee is $1,500. This includes account creation, tracking setup, ad creation (up to 3 visuals and text variations), and a strategic campaign plan.

9. Can you help with creative assets?

Absolutely! We can create ad copy, visuals, and videos as part of your campaign. If additional creative development is required, we’ll coordinate with you or your design team.

10. How do I get started with Merit Media?

Getting started is easy! Fill out our contact form or schedule a consultation call. We’ll review your goals and develop a customized plan to meet your needs.

11. What industries do you specialize in?

While we work with various industries, we have extensive experience with lawyers, manufacturing, trades, and nonprofits. We also support non-profit organizations maximizing their $10K/month Google Ad Grant.

12. What makes Merit Media different from other agencies?

Our team combines over a decade of experience with a personal, client-focused approach. We excel at simplifying complex advertising concepts, so you feel confident and informed every step of the way.

13. What are your payment terms?

Payment is due upfront for all services, with monthly installments. This ensures transparency and allows us to focus entirely on delivering results for your campaigns.

14. How often do you communicate progress?

We provide detailed monthly performance reports and offer quarterly strategy review calls to discuss growth, goals, and adjustments. Regular updates are also shared via email or your preferred communication platform.

15. Do you provide training or consulting for in-house teams?

Yes, we offer consulting services to guide in-house teams on best practices, campaign setup, and ongoing optimization strategies.