FAQs

Considering working with Merit Media for your paid ad strategy?

Below are answers to the most common questions about our services, pricing, process, and expertise.

  • Merit Media is a full-service ad management agency specializing in:

    • Google Ads (Search, Display, YouTube, Performance Max)

    • Meta Ads (Facebook & Instagram)

    • LinkedIn Ads & B2B Targeting

    • Programmatic Advertising (StackAdapt & more)

    We focus on strategy, execution, and optimization—so your campaigns drive real results, not just clicks.

  • We work with established businesses that are ready to scale with paid ads. Our clients typically:
    ✅ Have an existing marketing budget of at least $500/month for ads
    ✅ Want expert management to get better ROI
    ✅ Are looking for a data-driven, strategic approach to paid advertising

    If you’re serious about growing your business with paid ads, we’re the agency for you.

  • We offer flexible ad management options based on your business size and growth goals:

    Full Management – Starting at $500/month

    • Full campaign setup & optimization

    • Ongoing monitoring & performance reporting

    • Audience testing & strategy refinements

    Custom Ad Management – Pricing Varies
    For businesses with larger budgets or multi-platform campaigns, we develop custom strategies tailored to your needs.

    Need help choosing a package? Let’s Talk!

How We Work & What to Expect

  • We track key performance metrics that align with your business goals, including:
    - Conversions (leads, purchases, sign-ups)
    - Click-through rates (CTR)
    - Cost per acquisition (CPA)
    - Return on ad spend (ROAS)

    Every campaign includes monthly reports + data-driven optimizations to maximize your results.

  • We manage Google, Meta, LinkedIn, and programmatic ads, depending on your business goals:

    ✅ Google Ads – Search, Display, YouTube, Shopping & Performance Max
    ✅ Meta Ads – Facebook & Instagram for lead gen & e-commerce
    ✅ LinkedIn Ads – B2B campaigns for high-value leads
    ✅ Programmatic (StackAdapt & others) – Retargeting & high-visibility display ads

    Not sure which platform is best for you? Book a Strategy Call

  • Our standard onboarding & setup process takes 4-6 weeks and includes:
    📌 Account setup & tracking installation
    📌 Keyword research & audience targeting
    📌 Ad creative development & testing
    📌 Competitor analysis & strategy finalization

    Once launched, we actively optimize campaigns to drive performance improvements.

  • Yes! We offer a complimentary consultation to:

    • Understand your business goals

    • Assess whether paid ads are a good fit for your brand

    • Recommend the best approach for your budget

    Book Your Free Consultation

Pricing and Setup Fees

  • Yes. Our one-time setup fee is $1,500, which includes:
    ✅ Account creation & integration setup (Google Analytics, Meta Pixel, GTM)
    ✅ Ad creative development (up to 3 visuals + text variations)
    ✅ Comprehensive campaign strategy & targeting plan

    This ensures your ads start with the right foundation for success.

  • Absolutely! We provide:
    🎨 Ad copywriting & graphic design for paid social & display ads
    📽️ Basic Video scripts and editing (for platforms like YouTube & Instagram Reels)
    📊 A/B testing of creatives to find high-performing ads

    If you have in-house designers, we collaborate to ensure ad creatives are optimized for conversions.

  • If you’re already running ads but aren’t seeing the results you want, we’ll start with an account audit to assess what’s working, what’s not, and what needs improvement.

    ✅ Ad Account Audit – Starting at $150

    • We review your campaign structure, targeting, budget allocation, and performance data.

    • You’ll receive clear recommendations on what adjustments are needed for better ROI.

    If a full campaign rebuild is necessary, we’ll apply the audit fee to your setup cost!

    Let’s assess your current ads and create a plan to optimize performance. Book an Audit

Getting Started with Merit Media

  • Getting started is simple:
    1️⃣ Fill out our contact form or schedule a call
    2️⃣ We assess your goals & recommend a strategy
    3️⃣ Once approved, we onboard & launch your campaign

    Let’s get started!

  • We’ve worked with businesses across multiple industries, including:
    ✅ Legal (Law Firms & Professional Services)
    ✅ Trades & Home Services (Plumbing, Renovations, Landscaping)
    ✅ E-Commerce & Retail
    ✅ Tech & SaaS
    ✅ Nonprofits (Including Google Ad Grants)

    We tailor every ad campaign to fit your industry’s unique needs.

Logistics and Ongoing Support

    • Payment is due upfront for all services.

    • Monthly management fees are billed on a recurring basis.

    This ensures transparency and full commitment to optimizing your campaigns.

  • We keep you in the loop with regular updates, including:
    - Detailed monthly performance reports
    - Quarterly strategy review calls
    - Ongoing email & Slack support

    Our goal is to keep your ads performing at peak levels while keeping you informed.

  • Yes! We offer consulting & training for businesses that want to:
    ✅ Improve in-house ad management skills
    ✅ Optimize existing ad accounts
    ✅ Understand best practices for campaign scaling

    Want to train your team? Let’s Talk!

 Still have questions?

We’d love to chat! If yo u’re ready to start or have more questions, let’s connect.