How Our Cabinetry Client Doubled Conversions While Cutting Cost Per Lead by 58%
Overview
Our cabinetry client wanted to generate more high-quality leads while keeping ad costs under control. With focused optimization and strategic use of Google Ads features, we helped them achieve impressive results in just one month.
Here’s how we helped them double conversions, cut cost per lead by 58%, and boost engagement.
The Challenge
Our cabinetry client wanted to:
Increase lead volume without significantly raising ad spend.
Improve conversion tracking to identify the most effective campaigns.
Maintain cost-efficiency while expanding their reach online.
The Strategy
We optimized their Google Ads campaign by:
Introducing a New Conversion Point: This helped the algorithm learn faster and improve targeting, resulting in a higher conversion rate.
Adding Lead Form Extensions: We simplified the lead process by placing forms directly within the ads, allowing potential customers to submit their contact information without leaving the search page.
Targeting High-Converting Keywords: By analyzing performance, we shifted more budget toward top-performing keywords while running A/B tests on lead forms to continuously boost results.
The Results
In just one month, our cabinetry client saw:
130% increase in conversions: 23 total leads compared to the previous month.
58% lower cost per conversion: Cost per lead dropped to $27.21.
29% higher click-through rate (CTR): More people engaged with their ads.
Stable ad spend with improved efficiency: Total spend remained at $625.75 while delivering significantly better results.
How We Can Help You
Running effective Google Ads campaigns takes time, expertise, and constant monitoring to stay ahead. Our team takes the stress off your plate by managing every aspect of your campaigns—so you can focus on what you do best.
We don’t just optimize your ads; we make sure you’re getting more leads, lower costs, and higher returns on your investment. With our proven strategies, you’ll not only save time but also grow your business faster.
Let’s talk about how we can help you scale your business and maximize your ad performance.
