How we Helped Our Full-Service Marketing Agency Partner Scale Their Growth with a Strategic Google Ads Approach
Overview
Our full-service marketing agency partner was looking to improve the efficiency and scale of their Google Ads campaigns. By implementing a targeted strategy that focused on expanding high-performing campaigns and optimizing ad performance, we helped them achieve significant growth in conversions and reduce their overall cost per conversion.
Here’s how we increased conversions by 124%, reduced the cost per conversion by 54%, and drove more traffic and engagement.
The Challenge
Our agency partner wanted to:
Increase conversions and lead generation while maintaining a cost-effective strategy.
Improve visibility and engagement without increasing their ad budget.
Balance campaign performance to avoid over-reliance on a single campaign type.
The Strategy
We optimized their Google Ads campaigns by:
Scaling PMAX Campaigns: Leveraging Performance Max (PMAX) to expand reach and improve automation, driving higher conversions at a lower cost.
Strategic Budget Reallocation: Shifting budget from standard campaigns to PMAX to capitalize on its scaling potential while monitoring performance closely.
Continuous Campaign Optimization: Refining targeting, testing new ad creatives, and optimizing bids to improve click-through rates (CTR) and regain search visibility.
The Results
In just one month, our full-service marketing agency partner saw:
124% increase in conversions: 3.7K total conversions, reflecting a significant boost in lead generation.
54% reduction in cost per conversion: Now just $0.20, making campaigns highly cost-effective.
100% growth in impressions: Visibility surged to 253.9K, doubling the exposure to potential leads.
108% increase in clicks: More engagement, with 4.8K total clicks across campaigns.
Stable ad spend with improved efficiency: Total cost of $732.87 while driving significantly better results.
How We Can Help You
Scaling your digital marketing efforts and improving ROI takes expertise, strategy, and constant optimization. Our team manages the details—refining targeting, optimizing performance, and testing creative—so you can focus on growing your business.
With our proven strategies, you can increase leads, reduce costs, and maximize your marketing impact.
Let’s chat about how we can help you get more from your Google Ads campaigns!
