How an Online Course Creator Increased Revenue by 241% and Achieved a 6.22 ROAS with Strategic Google Ads Optimization
Overview
Our client, a medical professional training business, wanted to scale its revenue while improving efficiency and ROI on its Google Ads campaigns. By focusing on optimizing high-performing elements and refining targeting, we helped them significantly boost revenue and return on ad spend (ROAS).
Here’s how we helped them achieve a 241% revenue increase, a 6.22 ROAS, and a 32% reduction in cost per acquisition (CPA).
The Challenge
The medical training business wanted to:
Increase revenue and maintain cost efficiency to maximize return on investment.
Identify high-performing campaigns and audience segments for scaling.
Enhance conversion rates by improving the overall ad and landing page experience.
The Strategy
We optimized their Google Ads campaigns by:
Scaling Winning Campaigns: Increased investment in high-converting campaigns to maximize returns.
Optimizing Ad Creative and Messaging: Refined ad copy and creatives to align with top-performing audience segments, improving engagement and click-through rates (CTR).
Improving Conversion Efficiency: Enhanced landing pages and implemented A/B testing on call-to-action (CTA) elements to encourage more conversions.
The Results
In just one month, the medical training business saw:
241% revenue growth, generating $4.59K in total revenue.
6.22 ROAS (up 219%), reflecting a highly efficient spend strategy.
32% reduction in CPA, bringing it down to $46.36.
58.5% increase in total purchases, showing higher customer engagement.
64.7% improvement in CTR, driving more qualified traffic to the site.
How We Can Help You
Scaling your business with Google Ads requires continuous optimization, data-driven decisions, and creative testing. Our team handles the complexities—ensuring you get higher returns, more conversions, and better ROI.
Let’s chat about how we can help you scale your performance and maximize your ad budget.
